Systems Integration Asia – April-May 2018

(Wang) #1
Sony awed the global audiences of ISE with the boasul 16K Crystal
LED Display System brought straight from InfoComm 2017. The
ultra-thin, bezel-less wall is powered by two 8K Controllers that offer
upto 180-degree viewing angle and unique scalability.

BenQ, on the other hand, showed its efforts to break the prohibive
price barrier with the launch of cost-effecve, 4K interacve flat
panel display soluons as also what it called one of the slimmest
bezels video walls in the world with PL553 video wall soluon.

FROM THE AUDIO FRONT, while there has been a drove of product
showcases from EV to Marn OHM to Sennheiser to Shure,
beyerdynamic and Harman appeared standing out by the very
nature of their product showcasing, beyer in parcular.

The German audio major presented itself to the world in a
completely new mould, in terms of its product nomenclature as well
as their orientaon. There is a new 'story-telling' emoonal connect
now with every beyer product, including an in-house built App-
powered, personalized headphone soluon. (Read feature on
beyerdynamic; p77; From Being Convenonal to Emoonal Appeal)

Harman, while presenng itself in a very refreshingly new, fashion-
mode stylized showcasing of its vast ranges, introduced what it
called the world's first 4K60 4:4:4 Video over IP Windowing
Processor by AMX (N2400 Series). The audio leader also launched
some focused products at definive markets.

Kramer sought to take the AV/IT experience to the next level with
what it claimed some path-breaking soluons blending innovaon
and aggression. The transceiver league included Atlona, Wyrestorm,
Key Digital and more.

The overall convenon highlights included an Opening Address by
famed architect Carlo Ra exploring the evoluon of smart building
and 'Senseable Cies' (held on 5 Feb); nine focused B2B conferences
addressing a broad spectrum of AV subjects ranging from design
innovaon to night-me theme park spectacles, Tech Tours to three
high-profile AV deployments, and best design awards for exhibitor
stands, besides a thoroughly professional development
programming designed and conducted by AVIXA, along with its
event partner CEDIA.

Amongst a host of interesng tech debuts was the World Masters of
Projecon Mapping compeon, an ISE joint venture with
Amsterdam Light Fesval that had projecon mapping shows by
some of the leading trade exponents onto the EYE Filmmuseum in
the heart of Amsterdam.

All said, ISE 2018 did have its own dosage of debates, characterized
by the 1:10G bale. Raised by Crestron which pitched its Digital
Media NVX against compeng plaorms such as AVB, HDBaseT,
IPBaseT, SDVoE, and SVSi the network control automaon major
apparently fuelled a storm among the 10G players- so much so that
the compeng soluon providers jumped into counter statements
and arguments. The debate now appears will feed the market
players for a long me to come, and open up new mind games.

‘Busy'ness of AV Professionals:


Glenn Bailey, Sr. VP (strategic iniaves) & Jim Wickenhiser,
VP-APAC, SiliconCore: ISE is always busy and big, and it's
geng sll bigger. So many interesng products and
soluons all around to see! and steady flow of people, it is all
the more busy.

Different Strokes: ISE 2018, as usual, is characterised by many unique
things. Here, it is Sony's Crystal LED Display Wall System (top);
beyerdynamic in its new 'avatar '(middle), and LANG, convenonal
display wall looking stunning, like a 3D (boom)


Jim Wickenhiser Glenn Bailey

EXHIBITION REVIEW

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