The Bell Curve reigns supreme – mee ng user wants and needs
The majority of users aren’t early adopters of technology. When
asked how far along the technology curve their personal
communica ons environments are, 34 per cent of par cipants
replied early adopters, 44 per cent middle of the curve, and 22 per
cent comfortably content to wait un l they absolutely have to
change it.
As organiza ons embrace new technologies and provide more
connected workflows, they need to weigh up the advantages of new
disrup ve trends and technologies with the benefits of maintaining
exis ng communica ons pla orms. IT teams that engage their user
community at every stage of the development lifecycle will find
they reduce support costs and increase user adop on. Knowing end
user preferences is key to delivering the right mix of services, and a
pla orm that retains support for legacy users will ensure a smooth
transi on without leaving behind slow adopters.
The communica on con nuum
In today’s business world, nothing is sta c. A flexible
communica ons pla orm that can extend its capabili es is essen al
to meet con nually changing business requirements. A number of
communica on vendors provide open API access to
communica ons features like voice, SMS and video, suppor ng the
integra on of collabora on tools for a growing mix of external team
members, contractors, and partners. They provide a set of cloud-
based services, implemented as an overlay solu on with essen al
collabora ve capabili es. These are simple for companies to deploy
and users to adopt, regardless of their exis ng communica ons
systems.
For enterprise communica ons to stay ahead, using disrup ve
technology without the business disrup on will be key.
About the Author
Moussa Zaghdoud, as Senior Director and Head of Cloud Business
Unit at ALE, is responsible for the end-to-end cloud strategy,
solu on defini on, offer management and business
model defini on for the Alcatel-Lucent Rainbow
Cloud Service Offer.
Moussa joined Alcatel as a mul media expert to
define the ALE web business portals. Previous
posi ons with the company include: IT project and
program manager, product line manager bringing new UC and
mobility services to the market, director for innova on with the
inven on of the first Rainbow kernel. In parallel, Moussa has
created two Cloud startups providing virtual call center services and
predic ve rou ng services to enterprises.
Moussa holds a Master’s degree in Industrial Sciences and
Automated systems from Louis Pasteur Universality, Strasbourg –
Franceand a degree in Physics. He also took 1st prize in the French
na onal physics compe on.
h ps://www.al-enterprise.com
Wainhouse Research Enterprise Unified Communica on
and Collabora on (UC&C) Survey
The ar cle contributed by Moussa Zaghdoud, Senior
Director and Head of Cloud Business Unit at Alcatel-Lucent
Enterprises is based on the above men oned Wainhouse
Research survey.
The Paper's Premise
Enterprise Communica ons is rapidly evolving.
Understanding where we have been, the current state of
the market, and where we are headed is cri cal to a
successful strategy. The paper provides details on several
fundamental trends impac ng the enterprise
communica ons industry, including observa ons of best
prac ces found within enterprises on the leading edge of
this transi on. All observa ons are supported by survey
data, vendor feedback, enterprise briefings, and
independent market insight gathered by Wainhouse
Research – an independent analyst and research firm
focusing specifically on the Unified Communica ons and
Collabora on (UC&C) market.
“Our world was much simpler, just 10 years ago” could not
be a more appropriate – and common – quote for those
managing enterprise communica ons. The fact is,
enterprise communica ons have been in a constant state
of change since the introduc on of the telegraph in 1837.
However, it wasn't un l the introduc on of digital
communica ons in the 1990s that the pace of change
became challenging. Today, we're experiencing an
explosion of collabora ve tools and services that promise
increased produc vity and an enhanced user experience.
The result for many IT decision makes (ITDMs), however is
o en a growing wave of risk, uncertainty, and complexity.
You can read the full report via:
h ps://www.iba-
interna onal.com/media/media_SvJNP.pdf
SI A
VOICEBOX