“I followed him everywhere; when he
had a meeting or was travelling around
Indonesia for business,” Alwin says. “I was
inspired by his leadership, how quickly he
made decisions and how he interacted with
customers and employees. My father would
say: ‘The more you give, the more you get’.”
Alwin’s mother, Suhardani Arifin, was
another role model who shaped her son’s
entrepreneurial skills. She started a simple
dairy farm that grew to produce yoghurt,
cheese and milk, now popularly known as
Yummy, a leading dairy brand in Indonesia.
“Today, my management team has a few
people with MBAs from the world’s top
business schools.” Alwin himself finished
his Owners President Management (OPM),
a business management program at Harvard
Business School in 2015.
SFM began as a flour distributor for
a leading flour mill producer in Indonesia.
“At the time, it was a monopolistic market so
when we distributed to customers, we heard
many complaints about quality, not price,”
Alwin says. “I told them the flour is produced
by somebody else, so I can’t do anything.”
Following this, Alwin was inspired to establish
a new mill that produced high-quality flour.
Alwin knew the mill had to be on a port as
all of Indonesia’s wheat is imported.“For
company efficiency, the mill had to be on the
waterfront to reduce transport and logistics
costs. We built the flour mill in Semarang,
central Java – the only port available then,”
he explains. “We were handicapped because
the water depth at our port wasn’t deep
enough. We couldn’t bring in a big ship, like
a Panamax. As our port’s berthing draft is
only nine metres, we could only bring in“My father would say:
‘The more you give,
the more you get’.”
“Like the CBH Group, Sriboga is progressive in downstream
investment. Working with diversified and innovative
companies is a priority for CBH.” – Natalie Maguire,
South East Asia Regional Manager, CBH GroupHalf page advert
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