to comeabroad. “Through the investigation of European and
American markets, establishing a multi-brand fashion group
is my dream goal.”
The style and positioning of each Anzheng brand is
different, but, according to Zheng, they perfectly
complement each other and can meet the needs of people
of all ages as well as those of the latest trends in middle and
high-end men’s and women’s fashion.
JZ is the company’s most influential and competitive
brand. Representing the high-end women’s market is IMM,
while Anzheng specialises in integrated business and luxury
sporting style. Then there are the young, fun and creative
brands of Michelle Moissac and Fiona Chen.
With such an eclectic mix of brands targeting different
markets, Zheng says a high-functioning R&D department is
critical. “The company has always put the R&D work front
and centre. Our professional R&D team has a profound and
comprehensive understanding of the company’s brand
concept,” explains Zheng.Starting in 1986 with a design, tailoring
and clothing store in Taiyuan in Shanxi
province, Zheng then moved to Haining
in Zhejiang province and founded HaiNing
JiuDong Leather Fashion Factory in 1995.
Back then, he focused on product
management, accumulation of capital, and
team training. It was also what he describes
as the first of three 15-year plans for his
career. During his second period, from
2000 to 2015, Zheng shifted towards making
higher-quality clothing, and began work on
building brands and operating a multi-brand
business. It was during this time he founded
Anzheng Fashion Group in 2008, with its
headquarters in Shanghai.
As Anzheng Fashion Group heads into
its third stage, it is now a leader in the
fast-growing Chinese fashion market. In
2016, the company recorded total revenue
of RMB1,206 million, with more than 4,000
employees and 1,000 stores across China. But
Zheng wants more. He wants to expand
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Jiaxing Hua Dian TextileLast checked 30-JanWe are an integrated company undertaking
R&D and production.
Our design team always follows the concept
that design is the soul of the product and
keeps its eye on market demand.
We always have our own production
processes and quality management.
As our strategic partner, Anzheng Fashion
Group helps us be aware that innovation is
the core of any business in the industry and
increases competitiveness.Contact: Mr. Liu Dong 刘栋 | Contact Number: +86 15857394167 | Offi ce Number: 0573-88898970 | Fax: 0573-88898950
Address: 浙江省桐乡市白桃工业园区A-26号 (Wu Tong street, Bai Tao Industrial Park A-26, Tong Xiang, China, 314500)嘉兴画绒点睛服饰有限公司
JIAXING HUA RONG DIAN JING TEXTILE