The CEO Magazine Asia - April 2018

(Jeff_L) #1
support our customers,” Thomas explains. “Thanks to all the
hard work from the entire BT Cocoa team, the company
is now recognised as one of the top quality and trusted
processed cocoa product providers in Asia.
“Right now, there’s a lot of emphasis on product
integrity and sustainable sourcing, especially in developed
countries where people are interested in anti-deforestation
and Fairtrade companies. Thus, we’ve made it our priority
to comply with these standards and regulations, as well as
with food safety, OHSAS and ISO standards.”
Given that raw material supply is one of the key factors
in this industry, BT Cocoa has been collaborating with
Olam Cocoa to strengthen the supply of cocoa beans from
various origins such as Indonesia, Ghana, Cameroon, Ivory
Coast, and others.
BT Cocoa realises that good-quality cocoa products can
only be achieved through a collaboration with the farmers
who grow the beans. This principle is the backbone of the
BT CARE (Cocoa Assistance and Rehabilitation Efforts)
program, established in 2012 with the aim of tackling
sustainability issues at a grassroots level. “We’re focused on
improving the communities around our factories, and this
includes providing clean water and materials to build
community centres,” says Thomas. “We’ve created a cocoa

demonstration club, and we regularly meet
with farmers to teach them how to increase
production capacity and income.”
While cocoa demand is on the rise,
supply in Asia is starting to decline as
government incentives push Indonesian
farmers to favour other crops such as corn,
rice and palm oil. “This supply shortage is
the first and the most pressing issue right
now, particularly in Indonesia.
“The government needs to make a
program to help cocoa farmers to improve
productivity and rejuvenation of the cocoa
trees in order to increase the national cocoa
bean production. If the national cocoa bean
production can be increased it means that
our cocoa farmers’ incomes can also increase.”
To help accelerate this process, BT Cocoa
is focused on improving the efficiency and
quality of the market. “We’ll continue to set

“To us, success is


more than profitability.”


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