58 Tyre Asia April/May 2018

COVER STORY

Apollo Tyres’

Global Growth

Journey

From a small town in rubber growing south Indian state of Kerala,

Apollo Tyres has traversed a long road to become one of the top brands

in Europe. Thanks to its acquisition strategy, when it brought into its

fold the iconic Dutch brand Vredestein, it signalled Apollo’s declaration

to be a global leader in tyres in various segments that customers accept

because of quality, durability and safety. This arduous journey, during

which it faced many challenges including the aborted attempt to

acquire Cooper Tire & Rubber Company – the American company that

makes replacement automobile and truck tyres – only strengthened the

resolve of company Chairman Onkar Kanwar and his son Vice-President

& Managing Director Neeraj Kanwar to keep climbing the ladder to

become one of the top global players

TA News Bureau

T

op companies frequently review

past records of performance and

experiences however unpleasant

these may be as they firm up future

strategies. They do not ignore setbacks, but

consider them as opportunities to learn and

move forward. Apollo Tyres is no exception.

It has gone through many diverse and

complex situations, but came up winners. It

has a dynamic determination to be a leader.

It is in its DNA.