170 | theceomagazine.com2018
Baselworld
With 700 exhibitors showcasing the best
timepieces in multistorey, building-sized booths
across a million square metres it can be tricky
to find your favourite. We’ve rounded up the
cream of the crop for you to enjoy.WORDS • DANIEL HERBORNROLEX GMT MASTER
The official watch of Pan AM, perhaps the most
glamorous airline to ever take to the skies, the
GMT Master was used as a navigation device by its
dapper pilots. The two-colour Cerachrom insert is
available in the original’s famed red and blue ceramic
or an earthy new brown and black combination. Made
for adventurers and nomads, the watch can easily be
adjusted to a second time zone with the alternative time
displayed by a simple twist of the bidirectional rotatable
bezel. The hands and hour markers are made for
luminescence and shine against a black lacquer dial.O
nce a year, the small Swiss city of Basel becomes the
centre of the universe for watch lovers from around
the world. This year’s instalment of Baselworld saw
more than 1,300 watch manufacturers plying collectors,
connoisseurs and the media with their upcoming releases.
Smart watches were a pronounced trend and with younger
collectors often interested in vintage or retro watches,
timepieces harked back to classic releases while incorporating
up-to-date mechanics and technology. Here are our
favourites from the fair:INDULGE | Ones to watch