Garage
to global
PART 5. TAKING INVESTORS ALONG ON THE JOURNEY
Building a business is a journey, along which there will be all sorts of
challenges, setbacks, break-throughs, victories and adventures. We, of
course, all hope and plan for more good things to happen than bad things
along the way – but regardless, it is always a journey and always an
adventure.
Investors in your business are key stakeholders who not only deserve to
EHLQFOXGHGLQWKHMRXUQH\IRUWKHLU¿QDQFLDOVXSSRUWRI\RXUEXVLQHVVEXW
are also people who have a vested interest in helping you in the various
ways they may be able to.
It’s harder to help a business when you don’t know what’s going on in
that business.
Some investors might be able to help you far beyond solely the
investment of money. They might have experience, skills, expertise,
industry contacts and a different perspective that can be helpful to you and
your business at various times. These investors are sometimes referred to
as “Smart Money” and they need to know when and how their help might be
useful to you.
A TEN-PART SERIES EXCLUSIVE TO NZBUSINESS
IN WHICH SUCCESSFUL SERIAL ENTREPRENEUR
MARK LOVEYS PROVIDES A SUCCINCT ‘HOW TO’
GUIDE FOR WOULD-BE ENTREPRENEURS – TO HELP
TAKE YOUR IDEA TO THE WORLD.