BRAND PROFILE
[ ENCOURAGING WOMEN INTO FRANCHISING ]^
RETHINK YOUR
WORK-LIFE GOALS
The franchise industry provides a proven career
path for women, according to the EWIF organisation
F
or a long time, business was
seen as a cut-throat world
of competitiveness.
But over the last 10 years
a group of people have been quietly
advocating the place of women in
franchising, which is proving to be
beneficial in rethinking how businesses
can work better.BE YOUR OWN BOSS
For anyone unfamiliar with the concept
of franchising, in its simplest form
it’s a business model developed by the
franchisor that has been proven to
work.
You choose the sector you want to
work in, invest in the franchise which
suits you and the franchisor provides
you with the business opportunity,
training and support for success.
The boardroom is no longer reserved
for men in grey suits, but has opened up
to women who are passionate about all
types of careers. Traditional ‘women’s
careers’ are not the only option for
women who want more from their
working life.
If you want to own an electrical
engineering, plumbing or other
services-based business, do it. If you
want to own a van-based business, go
for it. If you want to invest in a business
that combines creativity with a
practical, hands-on approach, you can.BE QUEEN OF YOUR CALENDAR
Having the ability to choose when and
how you work enhances productivity
and job satisfaction.
For a long time, the choice of working
part-time, or hours to suit your life, has
been reserved for, well, anyone other
than you, right? But now you can takecontrol of your working week and fit it
around the life you want to live.
Want to spend more time investing
in your hobbies? You can. Want to
use your skills to give back to the
community? You can. Want to balance
your work around your family? You can.AVOID MANAGERS
WHO AVOID YOU
It’s long been reported there are still
managers who avoid employing women
of a ‘certain age’ in case they waltz off to
have a family.
Through franchising, you are your
own boss, answerable to your business
goals and business plan. How you
achieve those, using the franchise
model, is entirely in your hands.BE EMPOWERED
BY OTHER WOMEN
Franchising isn’t the cut throat
industry you might have envisioned. In
fact, most people in the sector want to
see more women feeling a part of the
industry - either at a franchisor level or
as a franchisee.
Franchisors are the original business
developer, who had a brilliant idea andturned it into a successful business.
They expanded their business by
developing the model for others, who
are prepared to follow the system and
help build the brand.
Franchisees see the potential of
the system in the context of their own
business goals. They can run their own
business using the brand, guidelines
and with the training and support
from both the franchisor and other
franchisees in the network.
Networking with other franchisors,
franchisees or franchise experts gives
you access to a group of people ready to
celebrate your successes.
This is why organisations like
EWIF hold regular regional events,
an annual conference and its glitzy
annual awards. By coming together, we
stand stronger. In standing stronger,
we empower each other. What more
could you want for your own business
venture?HAVING THE ABILITY
TO CHOOSE WHEN
AND HOW YOU
WORK ENHANCES
PRODUCTIVITY AND
JOB SATISFACTION”
Visit http://www.ewif.org.INFORMATION