BRAND PROFILE
[ MOLLY MAID ]^
SHINING EXAMPLE
MOLLY MAID is the most recognised brand in
the UK’s billion pound home cleaning industry
T
here is a significant shift
happening within UK
culture where having a
trusted cleaning service
is seen as a necessity, as opposed to
what was previously perceived as a
luxury.
People are leading busy, demanding
lives with little down time. As a
result, the home cleaning industry is
booming, with a million more people
employing a cleaner than a decade ago- one in three UK households are now
paying for a regular cleaning service.
And MOLLY MAID knows this
better than most, as the company
received over 60,000 home cleaning
requests in 2017.
MOLLY MAID was founded in
Canada in the late 1970s and has
grown into a business concept that
cleans about 15,000 homes around
the world each day (including the
United States, Portugal and Japan).
The brand was launched in the
UK in 1984 by Malcolm Tall with his
partner, Pam Bader, OBE. Pam has
been a driving force behind MOLLY
MAID’s growth over the past 30 years.
As the first female Chairwoman of the
British Franchise Association, she’s
also been instrumental in the growth
of franchising in the UK.
So MOLLY MAID knows what it
takes to build a successful business,
but more importantly the company
understands its customers’ needs - it’s
at the core of what it does.
MOLLY MAID wants customers
for life, that’s why the company
treats every home as its own, offering
customers a ‘wow factor’ level of
service. It might sound simple, but
to continuously work at ensuring
customer satisfaction is the key to
MOLLY MAID’s success.
Here’s why MOLLY MAID leads
the home cleaning industry:
THE MOLLY MAID BRAND
Most people in the UK can’t remember
how or when they heard of MOLLY
MAID, they just know it. It might be
the hundreds of cars the company
has across the country or its instantly
identifiable pink and blue colours.
MOLLY MAID is the most well-
known and searched company in the
home cleaning industry, according
to a 2017 YouGov survey. And it’s the
company’s instant brand awareness
and reputation that gives its Franchise
Owners immediate credibility and
access to a massive customer base from
day one.PROVEN FORMULA
MOLLY MAID’s systems, tools and
training allow its Franchise Owners to
leverage the power of an experienced,
successful organisation. The company
believes in working closely with
Franchise Owners every step of the
way to build something much bigger
and better than what could be built in
isolation.
The MOLLY MAID system is based
on sharing proven best practices
to inspire new ideas and fuel the
enthusiasm required to grow.
MOLLY MAID believes everyone
should have the opportunity to start
their own business if that’s their wish
and dream. That’s why the company
is always looking for happy, positive
people who can manage teams, while
maintaining a cheerful, get-it-done type
of grit and determination.Email Aaron Watson at aaron.
[email protected] or call
01628 583760.INFORMATION