BRAND PROFILE
[ CURVES INTERNATIONAL ]^
HELPING WOMEN
STAY HEALTHY
Joanna Dase, Curves European Operations Director,
gives us the inside track on the international fitness franchise
E
stablished over 25 years
ago, Curves is a proven
business model designed
especially for women that
offers a supportive, welcoming and safe
service environment to help members
achieve their goals.
The company empowers women to
transform their lives through regular
30-minute full body strength training
circuits. Curves has over 4,000 clubs in
over 80 countries.TELL ME ABOUT CURVES.
HOW DID IT START AND
WHAT WAS THE ORIGINAL
IDEA?
The first Curves club was opened
in 1992 as a fitness and weight loss
facility designed especially for
women. In a relatively short length of
time, Curves grew to become one of
the largest fitness franchises in the
world, helping women around the
globe to lead healthier lives.Curves was founded by Gary Heavin
in Texas. Gary’s mother had been
suffering from high blood pressure,
obesity and depression. Following the
death of his mother at only 40 - Gary
was 13 - Gary believed that had there
been a place for her to exercise she may
still be here today.
This traumatic experience led
to a strong belief in helping women
stay healthy. The aim was to provide
somewhere to help support and
empower women to acquire a habit of
exercise and become healthy physically
and mentally.
A comfortable environment where
women can get the exercise they need
together with their friends in just 30
minutes, the Curves workout has been
proven and recognised as one of the
most effective exercise programmes
worldwide - and is very popular 25
years later.WHAT MAKES YOU DIFFERENT
FROM YOUR COMPETITORS?
We are driven by a common passion- a commitment to empower women
to improve their lives. This passion
manifests itself in our caring support
for our members and in our belief
that if we deliver our programmes
and products with the highest level
of excellence, we can make a real and
lasting difference.
We do not operate alone in this
mission. We are strong because we
have built a community of people with
common values and objectives.
With time being one of the biggest
deterrents for women working out,
Curves offers a total body workout in
just 30 minutes. Curves clubs have