Making Money - May 2018

BRAND PROFILE

[ RIGHT AT HOME ]^

FIVE STAR

ACCREDITATION

Right at Home’s five consecutive years of high scoring in the

smith+henderson Benchmark Satisfaction Survey puts it in an elite group

W

hen you’re looking to
invest a significant
sum into a new
franchise business,
it’s essential that you can trust in your
franchisor and believe in your ability to
succeed.
After all, you will be entering into
a long-term working partnership and
making a huge commitment - both
financially and in terms of time and
effort - to get your new business up and
running.

DELIVER
So how can you best do your homework
to ensure you are purchasing a
franchise system that will suit you and
deliver what’s been promised?
One way is through third party
validation; looking for evidence that
supports what the franchisor is telling
you. Another way is by looking at the
process the franchisor follows to assess
you, so you know you possess the skills
and attributes needed to be successful
within its system.
Right at Home implements a
rigorous recruitment process that
focuses on validation and qualification

• the company sees this as the best way
  to build mutual trust with new owners.
  This process includes a minimum
  of three visits to any of its trading
  franchisees, so prospective owners
  can see for themselves what running
  the business looks like, secure in
  the knowledge Right at Home is not
  showcasing only its best success
  stories.
  The company also asks prospective
  owners to complete two different
  formal assessments at differing stages
  of their evaluation, to make sure Right

at Home is as confident as it can be that

they understand the model and have

what it takes to succeed.

TRUST

Another way to build trust in a

franchisor is to make sure their

external performance indicators

support what it’s saying.

Right at Home finds that the

smith+henderson Benchmark

Satisfaction Survey offers prospective

new owners a fantastic third party

validation of its franchise.

By asking the same questions of

franchise owners across a wide range

of brands and sectors, covering topics

including training, business support,

brand, systems, stewardship, values

and rewards, you can see clearly how a

franchisor is performing in the eyes of

its network of owners.

Right at Home’s track record of five

consecutive years of high scoring that,

which delivers a Five Star Franchise

accreditation, puts it in an elite group

of just four UK brands. When judged

alongside the strength of the company’s

network performance, its survey scores

have helped Right at Home win the Best

Franchise Award for the second year

running.

From Right at Home’s network of

50 franchisees, it currently has two

who are named finalists in the British

Franchise Association Franchisee of

the Year Awards and two more finalists

in the EWIF Women Franchisee of the

Year Awards - industry recognition that

demonstrates the authenticity of its

business opportunity.

Right at Home is the UK’s most

highly recommended homecare brand,

having recently achieved an overall

group review score of 9.7/10 on the

leading independent review website,

Homecare.co.uk.

This is the service standard Right

at Home supports its franchise offices

to deliver and its system is fully

focused on helping people who share

the company’s core values to build a

profitable business.

ITS SURVEY SCORES

HAVE HELPED RIGHT

AT HOME WIN THE

BEST FRANCHISE

AWARD FOR THE

SECOND YEAR

RUNNING”

Call Kate Dilworth on

0151 305 0755.

INFORMATION