122 August 2018
YOUNG OUTDOORIANS
All set to take OOH to a new high
Young professionals working with leading specialist agencies share refreshingly new
perspectives on the OOH businessDarakhshan, Assistant Manager — Client Servicing, OAP India
“As I am an outgoing person, I perpetually wished to explore the globe and this
industry gives me a chance to constantly interact and work with different
people. This industry requires one to be very logical and structured as
well and this combination works wonders because it allows me to explore
my imagination while remaining focused on my task plus understanding.
There is discrimination everywhere no matter which field we choose so I
would like to change the perspective that women aren’t as capable as men
in this industry because I think I have proved it to a certain extent and there
are many more examples, so we need to change the attitude of the people.
In OOH there’s a lot of scope if you know the industry well.”Gopal Bisht, Operations Executive, GLO
“I was introduced to this industry by one of my college friend as she was
already working in this company. Harikant Sharma trained me in the initial
days of my job and helped me to gain an understanding of the nuances
on my own and how to be responsible for one's work and handle any
contingency with a calm approach. Handling accounts like Coke at the
start of my career really helped me in getting good insights on planning and
execution of campaigns. The more I undertake and handle the assignments,
the love for the job grows along.”Deepti Shetty, Account Manager, The Social Street OOH
“I believe that any brand campaign without the use of outdoor media is
like a boy winking at a beautiful girl in a dark room, which is completely
of no use! OOH is an impact media and I see a very high potential in this
ever-evolving industry. Being new in this industry, whoever I interact with
on a daily basis are my mentors. Yes, there is a definite need for a good
mentoring system as it’s vast industry out there. Interactive, animated
hoardings, etc. are something that I feel will bring new life to the brand
campaigns.”