August 2018^59Bathroom digital signage that
measures dwell time
A
DOOH advertising network with a difference is
coming into the US market – with digital signage
screens attached to bathroom taps and analytics
which can measure viewers’ dwell time at the sink. An
AV Magazine web report cites that VODXS (Visual On
Demand Experience Solution) has launched an Initial
Inventory Offering aimed at advertisers. With more than
1,000 units currently in use at high-traffic venues such
as the Caesars/Harrah’s Casino Group, the AEG Global
Group, and Washington DC’s Newseum, the VODXS
Ecosystem consists of a global network of connected
taps that engage with and reward consumers when
they perform an essential task they do every day –
wash their hands. The same sensor technology that
recognises hands beneath a hands-free tap and triggers
the release of water can also be applied to recognise
someone standing in front of the tap and trigger the
delivery of video advertising. Paired with a mobile app
for consumer interaction, the VODXS technology gets
smarter with each tap engagement, and the advertising
gets more targeted.
VODXS taps can include a sponsor logo, and can also
include a branded “skin” to create stronger brand
memorability. Sponsors interested in participating in
the VODXS Initial Inventory Offering will benefit from
the VODXS proprietary software management solution,
allowing advertisements to be controlled remotely, as
well as providing tracking for impression volume, tap
engagements, and ROI. lTHINK DIGITAL