Impact – 22 July 2018

32

AGENCY

AGENCY

CLIENT

CLIENT

CREDITS

CREDITS

BRAND:

CONCREEL HD

CREATIVE AGENCY:

OGILVY, MUMBAI

CREATIVE TEAM:

SUKESH NAYAK, KUNAL SAWANT,

VIVEK VERMA, PRASAD KULKARNI

PRODUCTION HOUSE:

ABSOLUTE PRODUCTIONS

DIRECTOR:

VASAN BALA

CREATIVE AGENCY:

REDIFFUSION Y&R

PRESIDENT: DHUNJI WADIA

CCO: RAHUL JAUHURI

EVP & ECD: NILANJAN DASGUPTA

& PIYASH GHOSH

COPYWRITER: NILANJAN

DASGUPTA, KAMALIKA GANGULI

PRODUCTION HOUSE: BRAINSPUN

COMMUNICATIONS PVT. LTD

EXECUTIVE PRODUCER:

AVIMANYU BANNERJEE

DOP: PIYASH GHOSH

DIRECTOR: NILANJAN DASGUPTA

The strength of a well-built home gives

us the assurance that our most precious

possession - our family, is always safe at

home. We have depicted this thought

from the eyes of an Indian Solider, who

is miles away from his home protecting

the border, yet assured that his family is

safe at home.

As an agency, our core task was to

highlight the “no gap” property of

Duraguard cement and draw a relation

between the brand and cricket. As

Duraguard is the principle sponsor of

the RCB team, we needed to think on

the lines of association of cricket and

performance. The communication was developed keeping

this in mind.

We envision JSW Cement as a

product that is known for its inherent

strength, superior quality and

highest degree of durability. We

are confident that this campaign

will resonate with our company’s

philosophy and further strengthen

our market position across India.

Nuvoco has a legacy of building brands

that connect with the consumer. In India,

where cricket holds a special place in

the hearts of the majority of its people,

this was a natural platform for us on

which to reach out to every house hold

in the country. Duraguard Cement is a

path-breaking product in the market aimed at meeting the

critical requirements of rural and urban home builders.

BRAND: : JSW CEMENT

#START STRONG. GROW

STRONGER

BRAND: : NUVOCO VISTAS

#PERFORMANCE MEIN NO

GAPS

July 22> 2018 [ impactonnet.com ]

FEATURE

SUKESH NAYAK

Chief Creative Officer, Ogilvy

NILESH NARWEKAR

CEO - JSW Cement

EVP & Executive Creative Director, Rediffusion Y & R

PIYASH GHOSH MADHUMITA BASU

Chief of Sales, Marketing and Innovation, Nuvovo

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