Oman Economic Review – August 2018

22 August 2018

EDITORIAL
Editor-in-chief
Said Masoud Almashani
Group Editor & Director-Business Operations
Mayank Singh
Associate Editor
Oommen John P
Assistant Editor
Muhammed Nafie

DESIGN
Creative Director
Sandesh S. Rangnekar
Senior Designer
M. Balagopalan
Principal Photographer
Rajesh Rajan
Cover concept
Chanjeet Singh

Senior Production Manager –
Print & Digital
Ramesh Govindaraj

MARKETING
Assistant General Manager – Sales & Marketing
Avi Titus
Business Head
Shivkumar Gaitonde
Advertising Manager
Ranabir Das
Assistant Manager – Business Support
Radha Kumar

CORPORATE
Chief Executive Officer
Atulya Sharma
Executive Vice President
Alpana Roy

OER PRESENTATIONS

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No 217August 2018

EDITOR’S DESK

G

oogle’s parent Alphabet’s ambition to build high-altitude balloons

that deliver internet connections to rural or disaster-stricken areas

under its unit Loon is driven as much by philanthropy as by an eye

on business. It’s no secret that enhanced internet connectivity would

lead to more searches and business for Google.

Toms Shoes Inc. has become an internationally recognised brand by being a

mission-driven organisation. When Toms sells a pair of shoes, a new pair is

given to an impoverished child. Similarly, when the company sells eyewear,

part of the profit is used to save or restore eyesight for people in developing

countries. The company was valued at over $600mn in 2014, when Bain

Capital took a 50 per cent share.

Corporate Social Responsibility (CSR) has the potential to help businesses and

society if companies can make it a core part of their strategy and culture.

Irrespective of its scale and scope, CSR is a three-part process comprising

policy, plan and implementation. The success of transformational CSR

requires strategic formulation and managerial acumen, which corporates are

naturally adept at. CSR should be a win-win proposition for both business

and social development to be sustainable in the long run. Our cover story

illustrates how a cross section of companies in Oman are achieving this fine

balance.

Strategic

philanthropy

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