INDIA TODAY SPICE 39 AUGUST 2018Bespoke 2.0
F
ashion is as much about
season and style as it is about
fit and finish. And what serve
better than customised style from fit
to finish? This is where the been-
around-done-that brand Raymond
Ltd. is seeking to reengineer its
label. It has rolled out a concierge
service—“Custom Tailoring Services
by Raymond”— to rope in business
men and corporate honchos. Of-
fered as the perfect solution to stylish
men who know better than to buy
off the shelf but don’t have the time
to fuss over details, this innovative
service allows customers to custom-
ise ensembles in the luxury of their
homes or offices with a personal
stylist. All you need do to customise
your jackets, shirts and trousers is
book an online appointment on
“Raymondtailoring.com”.
After fixing a
timeslot, a style
consultant visits
you at home, of-
fice or anywhere
convenient,
to take you on
an ipad tour of
trends, styles,
look and colours
with fabric
swatches. After
detailed measurements to ensure
that perfect fit, colour and pattern
to complement your personality,
all that’s left to do is preen.
COST The base price of a suit
can range from `10,000 to over
`1,00,000 depending on the
choice of fabric;
http://www.raymondtailoring.com
—Chumki BharadwajLuxury is a matrix of many
hallmarks. While comfort
and simplicity may appear
as the lesser cousins, in the
case of recently launched
leather brand Perona, it
defines their edge. Modern,
minimalist and weighing in
with quality materials and
functional design, founders
Puneet and Shruti Mangla
focus on artisanal excellence.
The bags, crafted in pastels,
come in the most distinctive
and interesting shapes. With
an obsessive eye on detailing,
the materials used even on
the insides of the bags are top
notch. Clothes, on the hand,
are mostly monochromatic and
follow the dictates of more
classic silhouettes.
AT The Chanakya,
Chanakyapuri, New Delhi
COST Bags `1,800-`9,100;
women’s clothing `3,500-
`29,950; men’s clothing
`3,750-`29,000
http://www.perona.com
—Chumki BharadwajTHE MODERN CLASSIC