theceomagazine.com | 19recognition in-stores. It might just be small things
such as what music is played in stores, great customer
service, nice fitting rooms and more. But it’s all about
creating a shopping experience the customer will
remember,” she explains. “Luckily, 6IXTY8IGHT
is perfectly positioned in China where these new
retail technologies are cropping up. This constant
improvement is what I see as success – it’s about
doing better than yesterday.”
FUTURE-FOCUSED
In line with this belief, Jacqueline has planned a
six-year growth roadmap for 6IXTY8IGHT, broken
down into year-by-year goals. “At the end of those
six years, we want to be the leading retailer among
young women in Asia. In numbers, we want to
increase our turnover fourfold to reach RMB8
billion, which is 30 per cent year-on-year growth and
the same speed we are growing today,” she notes.
“We have an aggressive expansion plan for Asia,
and we’re going to open new stores in Singapore
and Malaysia within the next year. We have an
omnichannel retail strategy to give young women
a memorable and holistic shopping experience,
and this includes recreating our store designs and
introducing a wider range of products and sizes.
You could say we want to create the feeling of
a candy store, where the consumer just can’t get
enough and always wants to come back for more,”
Jacqueline laughs. “All this is done in line with the
brand’s lucky numbers, ‘6’ and ‘8’, which mean
‘forever fortune’ in Mandarin.”
6IXTY8IGHT believes that great leaders
aren’t born – they’re made. The business puts great
emphasis on staff upskilling and effective leadership
training. Most recently, its entire management team
participated in a several-day-long leadership training
seminar with world-renowned Swedish speaker and
coach Kjell Enhager, who works with leadership
development, motivation and mental training in the
worlds of business, sport and culture. “A good leader
is someone who inspires, listens, and can coach and
develop you to reach the next level in your career,”
Jacqueline notes. “Personally, I hope to inspire women
by showing that if you really put your mind to it, it’s
possible to be a dedicated mother and a successful
CEO. They are not mutually exclusive – women can
do it all.”THE TYPICAL
6IXTY8IGHT GIRL IS:COOL, FUN, AND FULL
OF ATTITUDE. THEY
LOVE MIXING-AND-
MATCHING THEIR
WARDROBE AND
INTERPRETING
CONTEMPORARY
TRENDS.