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ELILEA Founder and Group Chairman
Alan Wong had his epiphany in the early
hours of the morning in 2001. “I had been
trying to think of a business to introduce
to the wellness industry when the idea
hit me. It was 3am and I sat up in bed –
I realised I needed to form a company that would transform
lives and bring health, beauty and happiness to as many people
as possible. This is how the name ‘MELILEA’ came to be – it
means beautiful, healthy and happy,” Alan notes.
The following year, Alan and his wife and co-founder
Stella Chin built the first company in the world to combineALAN WONG SAW A GAP IN THE INTERNATIONAL
MARKET FOR A WELLNESS PLATFORM THAT ALLOWED
LIKE-MINDED PARTNERS TO PURSUE A HEALTHY,
BEAUTIFUL, HAPPY AND SUCCESSFUL LIFE AND
CAREER. SO, HE CREATED THE MELILEA INTERNATIONAL
GROUP OF COMPANIES.WORDS HOLLY JOHNSON • IMAGES ROB WALLERcustomer relationship marketing, franchising and
distribution channels. Initially based in Malaysia, the
MELILEA International Group of Companies has helped
thousands of people transform their health and beauty
from the inside out. With a start-up mentality, the business
combines elements of social enterprise and e-business with
alternative distribution channels including organic retail
outlets, wellness and spa centres, and franchising channels,
to advocate for its philosophy of living an organic lifestyle.
Within a year, the company’s revenue skyrocketed from
US$2 million to more than US$30 million. Today, it has
more than 260,000 distributors and a yearly turnover »BEAUTY
INSIDE
AND OUT