192 | theceomagazine.comThe Last Word
Founded in 1847 by Louis-Francois Cartier, the French jewellery house began truly penning its legacy when grandsons
Louis, Pierre and Jacques Cartier crossed foreign waters to align themselves with a long list of royal and aristocratic clientele.
Cartier crafted opulent wristwatches, and boldly showcased neoclassical designs, featuring precious diamonds set onto
platinum. Collection after collection, Cartier has indisputably become an icon of elegance, luxury and romance.
Today, as the “jeweller of kings and king of jewellers”, to own Cartier is to be part of the world’s most elite.“When it was a question of jewellery or business: we were the
Cartiers. Our father was unaware that we had secretly made
the same oath: to become the greatest in our profession.”
LOUIS CARTIER (1875-1942)