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“Allianz General Insurance Company (Malaysia) Berhad has had the support of
Sterling Insurance Brokers Sdn Bhd for the past 15 years. With their high-profile
clientele and expertise in consultancy and advisory services, we look forward to
a continued partnership with Sterling.” – Zakri Khir, CEO, Allianz Malaysia Berhad
and Allianz General Insurance Company (Malaysia) Berhad
The training is in aid of the digitisation of Sterling’s
processes. Halim hopes to improve the Group’s efficiency and
keep it at the cutting edge of the industry. Sterling is ahead
of its local competitors, but Halim is also aiming to compete
internationally. Where previously the company relied on
physical delivery, digital platforms make the transfer of
information seamless. But more than this, Halim hopes to see
lower-level processes automated so that staff can be retrained
to focus on more important duties.
Innovation defines not just Halim’s management style, but
also his own day-to-day habits. Halim sees himself driving to
work in a hybrid car, or using a ride-sharing service to
reduce his overall carbon footprint. This small change reflects
his beliefs and Sterling’s ethos – doing right by humanity.
“We always want to do the right thing by our clients,”
he says. “But the bigger picture is doing good for future
generations, for our children and grandchildren. That’s why
I shouldn’t be chauffeured around in a Mercedes-Benz, but
drive myself in a hybrid car. It’s a demonstration that
sustainable technology might be the way forward.”
It’s this kind of long-term thinking that guarantees
Sterling enduring success, and is undoubtedly a mindset
worth emulating.
“WE SPEND
A LOT OF
TIME
BUILDING
CHARACTER
AND
AMBITION
TO PUSH
PEOPLE
FORWARD.”
Interview | INSPIRE