The Venture – June 2018

when a person sees a door,

he can reach out and touch

it. Similarly, when he bites

into a crisp, juicy apple he not

only tastes its flavor, but also

sees and feels it. However,

when the scent of cucumbers

suddenly wafts past while one

is walking through an open-

air pavilion, neither its origin

nor its source is immediately

discernible. What might have

been instantly identifiable in a

kitchen is much more difficult

to determine out of context.

The Memory of Smells

Few things evoke the past like

that which we have associated

with it. Studies show that,

like a poorly mannered

house guest, the sense of

No sense is as mysterious

as the sense of smell. Sight,

sound, taste, touch—each is

immediate and has a clear

object. The sense of smell,

however, is more difficult to

pin down, for despite the

fact that it has an object,

that object is not always

immediately verifiable by the

other senses. For example,

COLLABORATION

56 | VENTURE Collaboration | June 2018