Singapore Airlines’ new next-generation first-class
seats, which are currently being rolled out on the
B777 fleet, offer customers enhanced comfort in
their own personal sanctuary. Designed together
with BMW Group DesignworksUSA, each seat
features a new fixed-back shell design with curved
side panels for added privacy. At 35 inches in
width and with an increased bed length from 80 to
82 inches, it is one of the most spacious first-class
products in the sky.
A new passenger control unit has also been
introduced: it provides customers easier access to
turn off their in-flight entertainment monitor, and
allows for cabin crew to do so without disturbing
customers when they are resting.
Complementing the experience is a new state-of-
the-art in-flight entertainment system, featuring a
sleek 24-inch LCD screen, with video touch-screen
handsets.
In-depth research was carried out with lighting
experts to develop not only a stylish reading
light, but one that also provides a conducive
environment for working. In addition to reading
lights, the seat features ambient lighting, which
accentuates the seat design, and serves as a night
light in a dimmed cabin.
Guests can choose from a selection of gourmet
masterpieces created by the International Culinary
Panel of world-renowned chefs served on
exquisitely patterned tableware.
Going one step further, select guests travelling
on board the A380 Aircraft can experience
a distinguished haven of tranquility within an
individual cabin featuring sliding doors and
window blinds. For those seeking the upmost in
luxury, passengers can experience the pleasure of
sleeping on a distinctively designed standalone
bed—not one converted from a seat. And it looks
like even more will be coming soon.“The significant
investment in our next
generation of cabin
products reaffirms
our commitment to
product innovation
and leadership, and
demonstrates our
confidence in the future
for premium full-service
air travel.”- MAK SWEE WAH, SIA’S
EXECUTIVE VICE PRESIDENT
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