opportunities), but it might be useful to look at the analysis of the process that leads
to the path of the Six Sigma. It is well known that the modern quality concept in the
health care has evolved from a variety of quality concepts at first applied in the
production, then applied for the services, and ultimately in the health care.
The results of the implementation of the Six Sigma system in personalized
medicine approach are considered as 142 incorrect treatments per decade. Obvi-
ously, there is a dramatic difference between the 500 incorrect treatments per week
(statistic assessment) and 142 incorrect treatments in 10 years. Achieving such a
high quality that is virtually error free means that it is a process of improvement that
can last from 2 to 5 years, depending on the particular health care system. In order
to achieve the Six Sigma quality levels, health care organizations need to imple-
ment data acquisition; use different techniques of data analysis, statistical variation,
and control; experiment design; and at the same time be focused on the consumer.
Also, the balance between costs and quality should result from the quality
initiatives.
Implementation of the quality control concept in medicine produced by the
personalized medicine is an example of technology transfer concept importance.
The technology transfer process in the personalized medicine approach established
the relation between the process control in production and process of medical
service delivery. Thus, personalized medicine is a result of the Six Sigma concept
implementation in the area of biomedicine. That result is causally related to the
application of the technology transfer concept in order to develop the new process
control in medicine.
5 Conclusion
The level of technological development, in spite of the significant improvements in
the life sciences and the quality of life, also brought a large number of chronic
diseases. These diseases are mostly treated in a standard way and assume the
application of the same medicines and treatments regardless of the patient’s indi-
vidual needs. The intent to economically optimize this approach with the aim of
decreasing the costs of the medical treatment led to the development of personal-
ized medicine concept. On the other hand, the modern terms of business and high
level of technological progress caused the appearance of highly customized prod-
ucts and services. The holistic approach to medicine, which can be seen through
innovation, technology transfer concept, marketing, and process management,
caused the emergence of personalized medicine concept.
From the perspective of technology transfer concept, a large number of granted
patents in the field of biomedicine caused the appearance of highly specialized
medical treatments. Having in mind the more demanding market of medical
services and treatments, the necessity for market segmentation appeared. The
main focus of market segmentation is adjustment of medicines and targeting the
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