data collection. Because researchers are considered to be tools for obtaining
information, they cannot be merely a detached observer in most cases. For
example, a nurse scientist studying how prostate cancer survivors cope with
urinary incontinence after surgery might choose to sit in on a support group
for these patients. As a participant observer, the nurse might ask questions of
the group while keeping notes on patient interactions and the main topics of
concern. The nurse would be a part of the support group for that day rather
than a nonparticipating attendee. The members of that support group may
even later become key informants to the nurse’s study of this subject. The role
of participant observer takes on an even greater meaning if the researcher has
personally experienced the phenomenon being studied. In the preceding case,
if the researcher had experienced surgery for prostate cancer and suffered the
complication of urinary incontinence, he might participate within such a group
at a deeper level. In such a case, however, the researcher must be careful not to
allow the bias of personal experience to cloud the results that arise from the
data collected from others.
Artifacts provide an additional source of data in qualitative research. This
is particularly true in historical research when the main source of data is gov-
ernmental reports, journals, books, memos, photographs, letters, or diaries. It
is important for researchers to remember when using these sources that they
can provide only a snapshot in time. Furthermore, the researcher must deter-
mine the authenticity of these sources of evidence. There is always room for
discussion about the interpretation of findings (Marshall & Rossman, 2011).
Analyzing and Interpreting Data
Although data analysis techniques may vary somewhat depending on the type
of qualitative method used, some general comments can be made. Data analy-
sis in qualitative research involves description, data reduction, analysis, and
interpretation. Unlike quantitative methods where analysis occurs only after
data collection is completed, qualitative data analysis occurs as data are col-
lected. Immersion refers to the data collection process in which the researcher
“lives” with the data over time. The researcher should constantly reflect on the
data and make comparisons with existing data as new information is obtained.
Reading and rereading the text that has been transcribed verbatim are essential.
The researcher should live with the data for a significant time, comparing every
piece of data with the others.
Researchers use a technique called memoing to record ideas that come to
them as they live with data. Researchers must keep paper and pencil or their
tape recorder handy because ideas may occur at any moment. It is important
to memo ideas as they occur because it is difficult to re-create them after a
KEY TERM
memoing: A
technique used in
qualitative research
to record ideas that
come to researchers
as they live with the
data
226 CHAPTER 9 Qualitative Designs: Using Words to Provide Evidence