is the term used when there are only two possible fixed responses, such as true
or false and yes or no.
Ordinal measurement represents the second lowest level of measurement. A
continuum of numeric values is used with small numbers representing lower
levels on the continuum and larger numbers representing higher values. How-
ever, although the values are ordered or ranked, the intervals are not meant to
be equal. For example, in a marathon the distance and time among those who
finish in first, second, and third are not equal; however, there is value to the
number assigned. Many questionnaires and scales use ordinal measurements.
Figure 10-5 provides examples of ordinal measures.
Interval measurement is a third level of measurement and uses a continuum
of numeric values, also known as continuous data. At this level, the values
have meaning and the intervals are equal. On interval scales, the zero point is
arbitrary and not absolute. The zero is not an indication of the true absence
of something. The best example of this is the Celsius scale. When measuring
temperature in Celsius, 0 does not mean the absence of temperature. In fact, it
is quite cold. Other examples of interval scores include intelligence measures,
personality measures, and manual muscle testing.
Continuous data are also collected using ratio measurement, which is the
highest level of measurement and uses a continuum of numeric values with
equal intervals and a zero point that is absolute. Age, weight, height, and
income are good examples of this type of measurement. VAS also provides
ratio measurement along with many other biochemical and physiological
measures.
Extremely
dissatisfied
1
Very
dissatisfied
2
Somewhat
satisfied
3
Very
satisfied
4
Extremely
satisfied
5
To what extent are you satisfied with the quality of care you received?
Put the following in order of importance to you. Assign 1 to the most important and 5 to the
least important.
______ Time with family
______ Satisfaction with work
______ Income
______ Health
______ Personal appearance
FIGURE 10-5 Examples of Ordinal Level Measurement
KEY TERM
continuous
data: Interval- or
ratio-level data that
use a continuum of
numeric values with
equal intervals
262 CHAPTER 10 Collecting Evidence