When obtaining a purposive sample, researchers often use what is known as
snowball sampling, or network sampling. When using this approach, an initial
participant who meets the study criteria is identified. This participant then
identifies other individuals who meet the criteria for inclusion in the study. To
protect confidentiality, researchers must ascertain from the referring participant
that it is permissible to contact suggested potential participants. When using
snowball sampling, researchers assume that individuals will identify others
who are similar to themselves. Snowball sampling is a useful method to identify
participants who would otherwise be difficult for the researchers to find. Sup-
pose a researcher is investigating the lived experience of young women with
eating disorders. By first identifying a small group of women who meet the
criteria and then asking them to identify other young women that they know,
researchers can find a larger number of potential participants.
Theoretical Sampling
Another sampling method, used specifically in grounded theory, is theoretical
sampling. When using this sampling method, researchers collect data from an
initial group of participants. After conducting some preliminary analyses of
data, researchers identify additional participants for inclusion in the sample
(Fawcett & Garity, 2009).
- A researcher desires to study the effect of a memory game on older adults’ abilities
to recall a short-term task list. The researcher randomly selects 20 elders from a list of
residents at a local nursing home. The sampling method used is
a. convenience sampling.
b. quota sampling.
c. simple random sampling.
d. purposive sampling. - Which of the following sampling methods involves randomization? (Select all that apply.)
a. Systematic sampling
b. Snowball sampling
c. Stratified random sampling
d. Cluster sampling - To use random sampling, a researcher must know the
a. sampling frame.
b. characteristics of the population.
c. exclusion criteria.
d. sampling interval.
TEST YOUR KNOWLEDGE 11-2
How did you do? 1. c; 2. a, c, d; 3. a
KEY TERMS
snowball sampling:
Recruitment of
participants based
on word of mouth
or referrals from
other participants
network sampling:
Recruitment of
participants based
on word of mouth
or referrals from
other participants;
snowball sampling
theoretical
sampling:
Nonprobability
sampling method
used in grounded
theory to collect
data from an
initial group of
participants
298 CHAPTER 11 Using Samples to Provide Evidence