Researchers ask the same types of questions when they analyze data using
inferential statistics. They ask, “What is the probability that the findings were a
result of chance?” Probability is the likelihood of the frequency of an event in
repeated trials under similar conditions. Probability is the percentage of times
that an event (e.g., “heads”) is likely to occur by chance alone. Probability is
affected by the concept of sampling error. Sampling error is the tendency for
statistical results to fluctuate from one sample to another. There is always a
possibility of errors in sampling, even when the samples are randomly selected.
The characteristics of any given sample are usually different from those of the
population. For example, suppose a fair coin was tossed 10 times for 10 dif-
ferent trials. A tally of the results in Table 13-9 shows that the trials varied;
but as expected, more of the trials were nearer 50% heads than 100% heads.
Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 Trial 6 Trial 7 Trial 8 Trial 9 Trial 10
0 Heads
10 Tails
1 Head
9 Tails
2 Heads
8 Tails
X
3 Heads
7 Tails
4 Heads
6 Tails
X X
5 Heads
5 Tails
X X X
6 Heads
4 Tails
X X
7 Heads
3 Tails
X
8 Heads
2 Tails
X
9 Heads
1 Tail
10
Heads
0 Tails
TABLE 13-9 Coin Toss Example
KEY TERMS
probability:
Likelihood or
chance that an
event will occur in
a situation
sampling error:
Error resulting
when elements
in the sample do
not adequately
represent the
population
354 CHAPTER 13 What Do the Quantitative Data Mean?