36 - AsianPhotography - http://www.asianphotographyindia.com

special feature

Asian Photography

Photowalk

Another Milestone for the Magazine

As a magazine Asian Photography has always been known to be innovative and do

new things. And as a first this year, the magazine started something new and unique

and it was a runaway hit. From ideas on paper in the editorial meet to the execution of

the same, everything at the Photowalk inititiave was different this time.

How was it unique?

The idea of a Photowalk wasn’t unique to the

magazine as such. Initiatives had already been taken

a few times in Kolkata during Artistique. But with

this initiative the magazine wanted to do something

different. How do we do something that has never

been done before, we asked ourselves. After a lot of

brainstorming, we figured out that Fashion photography

classes have always been limited to the studio. Why

is that? Why can’t we practically impart knowledge to

people by actually shooting and teaching it?

The first step in conducting a photowalk is to

understand its purpose. Why are we conducting

a photowalk? Is it just publicity or do we have a

different motive behind it? We decided it should be a

knowledge sharing platform and the attendees should

learn something from it. We needed a professional

photographer who would impart them with knowledge.

We zeroed in on one of the best fashion and lifestyle

(two of the many feathers in his cap) photographer,

Ritam Banerjee. He has shot everything from

advertising, automobile, portraits, fashion, corporate,

architecture and interiors, products, travel, industrial,

photojournalism, food and more.

A review session for the Photowalk

As most photowalks go, people meet at a particular

place, take photos from point A to point B and leave

once the walk is over. We weren’t convinced with this

idea. This is where the idea for a review session came

in. What good are pictures and walks if you don’t get an

idea on how you can improve and learn for the future?

The review sessions were conducted at the Udaan

School of Photography with the location figured to be

in Bandra.

Photo: Sudhanshu Sawate

Model: Komal Rane