20 |^ Progressive Grocer^ |^ Ahead of What’s Next^ |^ July 2019
Cover Story
the country. In addition to this, within the next
fi ve years, we plan to invest over INR 1,000 crore
towards developing a stronger retail ecosystem.
Currently, with northern India as our focus
region, our objective is to increase our member base
and strengthen our foothold in this region. We
have commenced operations in Delhi NCR and are
looking to enter Haryana, Punjab and Rajasthan in
the coming years. With an integrated approach, our
e-commerce portal will also support our objective to
help grow our current audience base by multifold.
Our concerted eff orts remain in line with our
customer’s business objectives and our omnichannel
business model aims to eff ectively deliver
convenience to every customer segment. One of
our current client requirements is to reduce their
sourcing time and we are actively working with
them across various initiatives to provide the same.
In a nutshell, our glocalisation strategy aims to
overcome challenges by applying global practices
with localisation of our products at core.Investor interest in India’s online food and
grocery has perked up as never before.
What are the reasons for this heightened
shift and do you see a major channel
transformation afoot in the industry?
Th e expansion of the middle-class population with
disposable income is driving a strong purchasing
pattern across the online food and grocery segment.
India is home to the youngest population in the world
and various factors including increased internet and
mobile technology penetration have contributed
towards creating a dynamic market environment in
India. Th is has opened up various avenues for the
organised e-retail players. According to RedSeer
Consulting, India’s grocery market is valued at
$500 billion and merely a 0.2% of that value is
online. Considering the massive growth potential,
the industry is expected to expand at 50% growth
over the coming years based on various online and
offl ine models. Th is has further increased investment
opportunities from global and domestic investors.In terms of your e-commerce business in
India, how are you looking to grow and
expand it and what are your goals for
the future?
Going by the current consumer demography in
India, e-commerce is the next big thing, which
will help acquire a large share of customers in
the retail segment. We are looking at a ‘three-
click experience’ by investing in e-commerce
platforms that will further be complemented by our
application. Our core idea is to harness world-class
online capabilities that off er tremendous ease of
purchasing from LOTS Wholesale Solutions. Th is
is also done with the aim to help members achieve
their business goals of reducing their sourcing41-DAY-LONG ANNIVERSARY CELEBRATIONS
WITH MASSIVE BENEFITS FOR MEMBERSLOTS Wholesale Solutions is celebrating its
first anniversary in India. Commemorating
its first-year milestone in India, the retailer is
all set to extend the celebrations to its over
1,40,000 registered members. The festivities
will continue for over a month, beginning from
27th June to 6th August.The 41-day shopping extravaganza is spearheaded by “Lakhon Ka
Khel” campaign, which will focus on maximizing profit for customers
on every purchase made at LOTS stores. As part of this campaign,
LOTS has planned exciting deals for its business customers
including lucky draws, vouchers, instant discounts, hampers, cash
prizes, brand merchandise and more.“Lakhon ka Khel” campaign star offering
comes in form of Rs 1 lakh cash prize lucky
draw that will take place every Wednesday
at all its stores. To make the anniversary
more engaging and rewarding, LOTS will
also organize lucky draw every hour on six
consecutive Sundays. The winners will take
home high value hampers. Besides, each member will be given a
book of multiple coupons, which upon usage will unlock benefits of
over Rs.10, 000.Commenting on the milestone, Tanit Chearavanont, Managing
Director, LOTS Wholesale Solutions, said, “It’s a great moment for
LOTS and everyone associated with it. Our members have supported
and encouraged us during this past one year. With this anniversary
celebration, we wish to show our gratitude to our members and
give them windfall return on their purchases at LOTS. This 41-day-
long campaign will not only delight our existing customers but will
also expand the horizon for us to acquire new customers. We invite
our business customers to make the most of this time and drive
profitability with every purchase.”With this campaign, one year old company LOTS Wholesale Solutions
aims to drive loyalty with its members by giving multiple offers along
with competitive pricing and year round availability. While LOTS’
unique anniversary programme is expected to excite its current
base and at the same time attract new membership requests, the
retailer is also counting on its members to be able to generate more
profitability year on year.