HWM Singapore — May 2017

2 +:0 | MAY 2017

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Although it is a misnomer to say that this generation

doesn’t create, but instead just consume, I haven’t been

able to shake this thought for a while now. And I only

ï nally put my ï nger on it when we were getting this issue

of HWM underway.

Our main story focuses on the rather well worn topic

of travel photography, particularly about enhancing

your photos. What’s the point you might ask, when we

are basically shooting our lives 24/7 with our always-

connected devices, on social media, using dozens of

ready-made ï lters?

This is where I connected the dots of my struggle with

the creation-consumption conundrum. Although we

create far more content today than ever before, we create

for mass consumption. Creators end up being slaves to the

masses, who have the power to dictate what they like to

see in the global popularity contest that is social media.

The problem of course, is that we just cannot consume

enough of it even though we’ve seen the same #foodporn

dish from the same restaurant shot ad nauseam. Hell, I do

it; all my friends do it. Why not right? After all, we’re just

one post away from being the next viral sensation.

What I’m trying to say is that if we’re going to create,

we should take charge of technology to enable our

creativity, instead of continuously populating the landï ll

that is “generic auto-everything”.

8?AF?SY!F?O

#BGUPS

MAY 2017

ED S NOTE

217+(&29(

PHOTOGRAPH ON COVER TRISTON YEO ART DIRECTION KEN KOH

All prices quoted in this magazine are in Singapore Dollars

(SGD), unless otherwise speciȴ ed.