Apple is Tim Cook’s life’s work,
and in this work, Tim displays
mmastery. Timastery. Tim has dem has demonstrated onstrated
mmore range in his leadership of ore range in his leadership of
one of the world’s largest comone of the world’s largest com--
panies than any contempanies than any contempo-po-
rary CEO. Since Apple’s prod-rary CEO. Since Apple’s prod-
ucts and policies affect the very ucts and policies affect the very
character of contemcharacter of contemporary life, porary life,
Tim’s job demTim’s job demands not only ands not only
business wisdombusiness wisdom but also phil- but also phil-
osophical wisdomosophical wisdom. The intense. The intense
pressure of setting and execut-pressure of setting and execut-
ing Apple’s progression with ing Apple’s progression with
deep precision, and of taking deep precision, and of taking
responsibility for the comresponsibility for the compa-pa-
ny’s effects on society, is almny’s effects on society, is almost ost
unimunimaginable. Yet Timaginable. Yet Tim does does
it with comit with compassion and disci-passion and disci-
pline, turning to nature to re-pline, turning to nature to re-
plenish his spirit. In the sumplenish his spirit. In the sum--
mmer he can be found hiking in er he can be found hiking in
our national parks, buoyed by our national parks, buoyed by
the mthe majesty of the majesty of the mountains. ountains.
After mAfter more than a decade at ore than a decade at
the helmthe helm, Tim, Tim has carved out has carved out
a place as not only one of the a place as not only one of the
world’s mworld’s most admost admired CEOs ired CEOs
but an exembut an exemplar of mplar of moral lead-oral lead-
ership, technological imership, technological imagina-agina-
tion, environmtion, environmental steward-ental steward-
ship, and humship, and humanitarianismanitarianism. To. To
paraphrase a famparaphrase a famous speech ous speech
by Theodore Roosevelt: Timby Theodore Roosevelt: Tim
strives valiantly, dares greatly, strives valiantly, dares greatly,
and spends himand spends himself in a grand self in a grand
cause.cause.
Powell Jobs is the founder and Powell Jobs is the founder and
president of Emerson Collectivepresident of Emerson Collective
TimTim Cook Cook
Evolving AppleEvolving Apple
B Y L A U R E N E P O W E L L J O B SB Y L A U R E N E P O W E L L J O B S
YEOH: TRUNK ARCHIVE; LAGARDE: SERGE PICARD—AGENCE VU/REDUX82828282828282 TimTimeTimTimTimTimTimeeeeee June 6/June 13, 2022 June 6/June 13, 2022 June 6/June 13, 2022 June 6/June 13, 2022 June 6/June 13, 2022 June 6/June 13, 2022June6/June13, 202