Cognitive Approaches to Specialist Languages

Stylistic Devices and Creativity in Popular Science Headlines 315

Jerusalem), Afryka w piĊciu smakach, Mikrokosmos w makrofotografii,
Polarne Galapagos, Garnitór dla gór and Oman na Īywca.
As far as conventional metaphors are concerned one can identify the
following 11 ones: Puszcza na sprzedaĪ, Do dna, Korea Póánocna zza
kulis, Kayapo walczą o swoje, ĩywe srebro, Pod urokiem sowy, Cierpienie
na Īyczenie, W niewoli apetytu, ĩagle w górĊ, Natura pod specjalnym
nadzorem and Oman na Īywca.
In the material analysed there are also 8 sayings: Wáadza siĊ wyĪywi,
Gdy przychodzi co do czego, Na początku byá chaos, Prawo do báĊdu, Byá
sobie smok, Chwaáa na wyskoĞci, KoĞci zostaáy rzucone and WszĊdzie
dobrze ale w domu najlepiej.
Surprisingly, there are also quite a few, exactly 10, instances of
alliteration: Lwy i ludzie, Ostatni Wikingowie Wielorybnicy, Do dna,
Wizualna wioska, Daleko do domu, ZwierzĊce zombie, Báogosáawione
przeklĊte poĪądane, Makaki z Maroka, Garnitór dla gór and Opowiedzieü
Ğwiat obrazami.
Moreover, there are 3 intensifiers: Obáednie daleko, Ostatnia pogoĔ
and Wielki striptiz, 4 instances of word play: RadoĞü i smutek na barkach
ParyĪa i Sekwanie, Gruba ryba, Koniec pieĞni (meaning the end of a song
or the end of something) and Chwaáa na wysokoĞci (the words can be used
to praise God or with reference to Egyptian pyramids), and 1imperative
construction: Po prostu wciĞnij druk’.
The tables below exemplify the use of stylistic devices in the material
analyzed:

Stylistic devices in National Geographic Polska headlines 169 (January 2013 – December 2014)

novel

metaphors

word

play

conventional

metaphors

imperative

constructio

n

intensifiers alliteration sayings

56 4 11 1 3 10 8

Table 6. Stylistic devices used in National Geographic Polska headlines
that appear in the body of the magazine (January 2013 – December
2014).

In comparison, the next table illustrates the use of stylistic devices in
the headlines from the table of contents section.