http://www.airlinerworld.com 65own typeface, which is particularly
easy to read on mobile devices or
Smartwatches.”
The prospect of modernising an
iconic airline brand was always going
to be fraught with difficulties and,
while many have welcomed the new
minimalist look, others have been far
more outspoken. One of the biggest
complaints about the redesign is the
loss of yellow from the classic crane
logo. Blue is the most ubiquitous
colour in the industry by far, so
Lufthansa’s look may not be quite as
distinctive as it once was. But for a
carrier that recently secured a five-star
rating from Skytrax and has a new
Business Class product due to launch
with the incoming 777-9s, the
colour of the logo may prove far less
important to its customers than the
overall service and experience.While Lufthansa has
largely removed yellow
from the exterior of its
aircraft, the colour still
features on staff uni-
forms, boarding passes
and check-in areas.The airline said the new
branding is the result
of more than 800
designs and own-
colour developments.