Issue 11 | ...Celebrating the world’s richest continent | http://www.nomadafricamag.com | 87airmont Hotels and Resorts
Kenya is repositioning its
properties as a three-stop
destination – The Norfolk,
Mount Kenya Safari Club
and Mara Safari Club. The
primary markets are the UK,
mainland Europe and the US
with secondary target markets Asia and
Australia.
Guillaume Durand, Group Director Sales
& Marketing, Fairmont Hotels and Re-
sorts Kenya, said: “We are launching a
new communications campaign to posi-
tion our Kenyan properties as a three-
stop destination. Drawing on the unique
characteristics, location and heritage of
each hotel, we aim to highlight the ben-
efits of experiencing all three to both
business and leisure travellers, including
meetings, conferences and incentives.
With easy transportation between prop-
erties either via small aircraft or road,
guests have the opportunity to discover
the best of the city, beautiful natural
landscapes and the adventure of safaris.”
The three-stop experience will see trav-
ellers beginning their journey at Fair-
mont The Norfolk in Nairobi. The
property is an optimal city base to ex-
plore wildlife conservancies such as the
Giraffe Centre and the David Sheldrick
Wildlife Trust. Mosh Perera, GM, Fair-
mont The Norfolk and Fairmont Safari
Club, said: “The hotel continues to be
one of the most beloved landmarks in
the city attracting international travellers
and local regulars alike. Refurbished over
the years to add a modern touch whilst
retaining authenticity, The Norfolk offers
guests the best of both worlds; the vi-
brancy of the city minutes away and tra-
ditional charm.”
Fairmont Mount Kenya Safari Club is the
former home of actor William Holden
and is part of a UNESCO World Heritage
Site overlooking Mount Kenya. It has a
nine-hole golf course – the only golf
course in Africa to bisect the equator.
Additional incentive options embracethe surroundings and range from hiking
to adventure survival.
Laurent Chaudet, GM of Fairmont
Mount Kenya Safari Club, said: “The
hotel provides guests with a unique
blend of relaxation and adventure. The
day can begin game watching and
change dramatically to mountain climb-
ing or move at a more leisurely pace with
horse riding excursions, golf or R&R by
the pool.”
The final stop is Fairmont Mara Safari
Club in the north west of the Masai Mara
at the foot of Aitong Hills. The camp is
located on an oxbow of the Mara River,
with all en-suite tents looking out onto
the river. Activities include guided safari
game drives and during the migration
season from July to October, guests can
view the herds of wildebeest crossing at
the the reserve.
Munene Ngotho, GM, Fairmont Mara Sa-
fari Club, said guests have the opportu-
nity to see the Big 5 along with cultural
experiences such as village visits.Fairmont Hotels and
Resorts in Kenya reveals
new strategic direction
f