Marketing Australia – February-March 2019

MARKETING2019

LIARS!

People lie all the time. Don’t believe it? Suppose we can’t blame you.

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g isn’t just something we t’s a defence mechanism.

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9%

% 66%

59%

56%

D MIND AT DO PEOP NG?

(^) OFTEN OK OK T
Lying oid hurting
som feelings
aggerating t
ake a stor i
l ing to a chil
’s past mis
ia tbi icto
tt
rce C
Source: The Suggestibility of Children: Scientifi c Research and Legal Implications – Cornell Law Review
r are so ea i
manipulated, one
study found they coul
be convinced in
misreporting events
more than 50%
of the time.
Another f und
daycare-a hildren
had a 58% ls claim
rate as to t ctions
of adults around them
when interviewed with
leading questions.