FEATURING...
ISAAC SMITH, executive
manager of marketing,
REA Group.“Can we shift belief and can we
shift behaviour? If we can shiftthe belief then I expect to see the
behaviour follow.”
MOHIT BHARGAVA, general
manager, marketing and sales,
Village Entertainment and
Topgolf Australia.“Marketing will earn its rightful
place: being much closer to
revenue in most businesses.”BEN HILL, marketing,
innovation and corporate
affairs director, Bega
Cheese Ltd.“Anyone can identify a large
category or a future trend; the
hard bit is: which ones do you
choose to go after and how?”Episodes one to four available now on iTunes and Google Play.