Marketing Australia – February-March 2019

THE TRUTH ISSUE

CUSTOMER EMPATHY

Developed customer

journeys and buyer

personas

TECHNOLOGY ADOPTION

Implemented a

marketing automation

platform

SALES & MARKETING

ALIGNMENT

Have a strategic

partnership and shared

focus on growth

PROVING MARKETING

IMPACT & ROI

49%

OPTIMISING

CUSTOMER EXPERIENCE

46%

IMPLEMENTING

MARKETING TECHNOLOGY

43%

GENERATING &

MANAGING LEADS

GENERATING &

MANAGING LEADS

68%

PROVING MARKETING

IMPACT & ROI

67%

NURTURING &

PROGRESSING LEADS

66%

OPTIMISING CUSTOMER

EXPERIENCE

64%

TOP B2B MARKETING OBJECTIVES IN 2019

TOP B2B MARKETING CHALLENGES IN 2018

DEFINING THE BEST-IN-CLASS MARKETER

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