Marketing Australia – February-March 2019

MARKETING2019

SOLIPSISM

We like to think that our memories are secure, but it turns out they’re a little fragile

w su c i sl di ard, en e t m mories a the me.

RED

MAKI E GO ALONG...

1 4 5

Memory

Time Remembered (

FAULTY EYEWITNESS

MEMORIES ACCOUNT FOR

of convictions

overturned by

DNA evidence.

Sour nocence Project US

r tu y found numerous examples of sane people recalling

i s d alien abductions. Researchers determined that there

s eit, these invented memories were as real as any other.

1996: ELIZABETH LOFTUS

MANAGED TO CONVINCE

MOR THA

of subjects that they

got lost in a shopping

mall as children.

i dfield

RECOVER -

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