Marketing Australia – February-March 2019

VOICE OF INDUSTRY:

64 SURVEY PARTNER: DYNATA

MARKETING2019

OSING
DESTINATION: MOS
POPULAR SOURC
FOR INSPIRATIO
AND IDEAS

HOW DI BOOK

FLIGH R Y R

L

ID WH T’S THE MOST

P ING

ESTIC

H ID IP?

32 %

40 %

26 %

%

87 %

. NLINE

1. AIRLINE DIRECT
   
   
   1. BOOKING/
      OMPARISON SITE 1. VISITING FAMILY
      AND FRIENDS
      . DIRECT TO HOST 2. MORE XING
      EXPE I E
   
   
   
   


2. AC ON APP 3. E T O AL
   IS


3. BOOKING
   ( P DIA, WEBJE

HER

.

. AVEL AGENT OLS

L AGENT

5. TR SHOW
   . RECOMM I

39 %

1 %

20 %

29 %

14 %

20

15 %

18 %

R

DOMESTIC