86 | April• 2018
it’s possible to be smart in something
like this. If anything, I’ve learned that
relationships are what count when
you’re alive and they’re something
that makes us really human. No mat-
ter how diferent our cultures, or how-
ever short the period of interaction
is, it’s something precious. And we
should celebrate it.”
“I think it’s taught me that truth is
stranger than any iction,” adds Gru-
biši ́c with a grin.ONE PERSON WHO WAS “BLOWN
away” by a visit to the museum is
psychologist and innovation ex-
pert Samuel West. He went there in
2016 and it’s safe to say it changed
his life. For some time he’d been
trying to find an interesting way ofhe museum has become one of the
most popular attractions in Zagreb.
he pair, who remain good friends,
now have a staff of 20 and recently
oversaw the founding of a second mu-
seum in Los Angeles. As for their own
relationships, Grubiši ́c is now married
with a young daughter, while Vištica
will only say cryptically that she has
“a couple of intrigues”.
hey receive new objects and stories
two or three times a week. In a storage
depot sit more than 2500 objects, all
waiting for their time in the limelight.
Both Vištica and Grubiši ́c see this as
an evolving artistic endeavour.
And what have they learned about
love and relationships from all these
stories? “It’s all just as perplexing as it
was,” says Vištica. “I’m not smarter – if COURTESY OF MUSEUM OF FAILURE
Museum of Failure founder Samuel
West with the Nokia N-Gage. he
handheld device proved a commerical
failure. Inset: a Colgate frozen dinnerh