Name Leeanne Turner
Company MTA A S u p e r
Position CEO
HQ Canberra, Australia
Employees 43EXECUTIVE INTERVIEW
New-look
super
As part of its strategy for continuous improvement,
MTAA Super has undergone a complete rebrand.IMAGES BROCK JOHNSTONT
he name might still be the same but everything else about MTAA
Super’s look is different. The industry superannuation fund recently
unveiled a fresh rebrand, complemented by a new digital platform,
to ensure it continuously delivers the best possible service and
products to its client base. This is all part of its five-year strategic
plan, led by CEO Leeanne Turner. She explains that driving the approach are two
fundamental things: the company’s four core values of integrity, inspiration,
community, and entrepreneurial spirit; and its three key objectives of growth,
products and services, and brand.“If you look at all of those things together then you can see how the strategic
plan is playing out,” Leeanne says. “It was very important to us that we
embarked on this plan in a holistic manner and built it from the ground up.
Our values are a little bit different to most of our competitors. We have a vision
to be the most inspiring superannuation fund in Australia, which is pretty
exciting. It’s great because it means we can challenge everything we do, and
everyone in the organisation has the freedom to think creatively, to innovate
and to inspire. That opens up a world of opportunity.”