The_CEO_Magazine_ANZ_-_December_2016

(Greg DeLong) #1

ST YLE


W


ith a long history of exposure to entrepreneurship, philanthropy and
innovation, Vashti Uys possesses all of the qualities of a smart and
successful business leader. While earning her degree in education
and teaching at Auckland University, Vashti also worked her way up
in the street fashion industry, learning the ins and outs of the
business and assisting in the setup of two retail stores. Throughout the years that
followed, Vashti sustained productive careers in both recruitment and teaching,
becoming National Account Manager of a top recruitment agency and even co-founding
an English school for children in Japan.

Remarkably, though, her prospects reach much further. Combining her prime
entrepreneurial abilities with her creativity, originality and eye for fashion, Vashti,
with the help of her husband, gave rise to her own unique and prosperous
international business.

MOOI was born in 2012 following Vashti’s creation of a single handbag for herself
while living in South Africa. Having selected the hide, shape, and design on her own,
the inquiries of the origin of her bag and consistent compliments she received
signalled an opportunity for Vashti to turn her hobby into a blooming enterprise.

After designing her own carry-all as a creative outlet, Vashti Uys transformed her
hobby into a widely successful and luxurious handbag brand.

WORDS ALYSON BORTONE

We want


MOOI

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