Metro Australia — January 2018

http://www.metromagazine.com.au | © ATOM | Metro Magazine 195• 123

Phillips argues, ‘I don’t think there’s anything wrong with
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may choose to shoot components of their work overseas
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lars in overseas presales despite having no contractual ties
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that some reworking of the script is inevitable. ‘You have to be
careful in the context of both political and cultural sensitivities,
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one, for instance, will understand what a “dunny” is, interna
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address ‘an increasing awareness that our screen hasn’t been
necessarily representing contemporary Australian culture, with
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tell the stories of modern Australia better than we realise. By
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explores the deep cultural connections between Australia
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Creating for different markets

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cally geared for the Chinese market, with Australian audiences
only an afterthought: ‘It’s basically aimed at teenage girls in
China. That’s the biggest audience in the world.’ But others
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RI FUHDWLQJ3GD 3QDD, Taylor says the production team just
‘assumed it would work in our respective territories’:

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is ever made for just one market over another:

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Moving forward

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report cites that, behind+HNM, three of our most lucrative titles

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as those with larger budgets.

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different cultures.’

Ultimately, Phillips entreats producers to ‘make sure that the

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gence and make sure you’ve both got the same creative vision.’

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Endnotes

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