competition, might not. The photographers who are best at
selecting their ‘hero’ images will often understand the needs
of a target use. This can require the selection of an image (or
images) they might not always personally select. You might
also consider creating a ‘Collection’ in Lightroom, targeting
specific topics like landscapes, people, birds or for a special
project like a book. I don’t do this, but some of my customers
love to use this system to find their own ‘hero’ images.03
Software solutions
Photographers need to be organised and disciplined,
especially in today’s digital era. For example, if you don’t
understand a good base software program to help you sort out
and edit your images, and you don’t keep your images in a
logical order, if you don’t archive (and back up) your digital files,
then any of these points can negatively impact on your craft.You don’t want to be ‘a clone’ and some of us will perform our
best creative work in a more organic way. But try to balance
being pedantic with being creative. Staying on top of your
catalogue and understanding the basics of your key programs is
an important skill in the digital world and it will have a long-
term benefit in your quest to refine your best images.04
Find your direction
Understanding the direction in which you wish to
take your photography is vital. I consider this a key starting point
whether you’re shooting or putting together a portfolio. It doesn’t
matter whether you’re a novice or a seasoned shooter, having a
direction will not only guide what and how you shoot, but how
you present your work.
You might have great images, but without a clear aim or theme
it can be a battle to reach your creative goals. Your amibition