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T
he regional freight task in Australia is rarely
very easy on equipment, a fact Damien Power,
owner of Power’s Country Express in Victoria,
knows all too well.
Along with investing heavily in the development
of his 38-strong staff, Damien’s business model
has centred on the procurement of quality,
dependable equipment — namely trucks carrying
the Isuzu badge.
This savvy business approach was recognised in
2012 when Power’s was awarded the Investment
in People Award at the Australian Freight
Awards. Power made more room in his trophy
cabinet the following year when Power’s took
out the Transport and Logistics Industry Skills
Council’s Innovation and Excellence in Workforce
Development Award for Road Transport.
In 2014 another award appeared on the shelf
when they were voted Victorian Small Employer of
the Year at the Victorian Training Awards.
Based in Bendigo since 1998, the regional freight
transport company run by Power and his wife
Emma services the Goldfields region of Victoria
which includes Castlemaine, Maryborough,
Kyneton, Rochester and Echuca. Power’s Country
Express also complete overnight runs to and from
Melbourne.
The family-run transport business has grown
from humble beginnings — with only one van in
circulation back in ‘98 — to Power recently adding
to a ten-strong Isuzu fleet.
“Across our Isuzu fleet we have little baby trucks
right up to the Isuzu FYJ 2000. We got a couple of
Isuzus not long after we started, second-hand, and
they’re still running,” Power says.
Even the ones we purchased new in 2003 are still
great trucks to drive.”
His most recent purchase is a smart looking
14-pallet curtain-sider which tows a custom trailer,
from Isuzu dealer Poyser Trucks in Bendigo.
Award-winning company Power’s Country Express knows the type of
truck required to get the job done, as well as keeping its drivers happy.
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