To make dollars, you first need to make sense
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yaffa.com.au/custom-contentYaffa Custom Content are the content experts. In fact there’s only one
thing we know better than great content and that’s your target market.Because they’re the audience of Yaffa Media’s brands.YCC half Horiz page134x204.indd 1 19/04/2016 8:52 amAUSTRALIANPHOTOGRAPHY.COM 43PHOTO TIPS shoot a series
AUSTRALIAN PHOTOGRAPHY JUNE 2016
opportunity, try not to assess the situation too much, rather trust
your instincts and see how it unfolds. But, be safe in the process
- common sense and respect should still be on your mind.
05
Be original
Originality in photography seems to be becoming
secondary for some photographers. It’s not always easy to create
something unique with the huge number of images that are created
these days. However it’s good practice to strive for originality. Why?
Well, there’s really no satisfaction in copying someone else’s work.
We’ve all copied someone else’s idea, or been inspired by an image
we’ve found online or in a magazine – it’s a human trait, although
to stand out from the crowd one should keep this in mind when
shooting – especially if you want your photo series to stand out.
06
Don’t be afraid of failure
Fear of failure is linked to fear of rejection and criticism
from others, as well as procrastination. Stop thinking like this
and free yourself from those negative thoughts. It’s perfectly
normal and healthy to fail. All successful people have failed; it’s
part of improving and the gateway to success. The same principle
applies with photography. Failing will help you understand the
formula that works best for you and will eventually pay off in
your work with some persistence and dedication to succeed. Go,
shoot, fail and grow! ❂
ABOVE
This was a challenging exposure due to the harsh contrast in the shadows and
highlights. By underexposing the shadows to expose for the highlights I was able to
recover shadow detail in post. Always keep post-processing in mind when shooting.
Canon 6D, 16-35mm f2 lens @ 32mm, 1/640s @ f/4.5, 200 ISO. Shadow recovery,
contrast and clarity adjusted in Lightroom.SEE MORE OF DREW
HOPPER’S IMAGES HERE.