Computer Arts - UK (2019-11)

COMPUTERARTS.CREATIVEBLOQ.COM

NOVEMBER 2019 DESIGN BRIDGE FOR FINANCIAL ALLIANCE FOR WOMEN

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03 The new
identity flexes on
social media, such
as the Alliance’s
Instagram
account.

04 Breaking

conventions with

text justification is

part of the identity

and its layout

principles, as seen

on this reusable

tote bag.

05 Clean type,

broken left and

right, combined

with the adaptive

transformation

graphic, form

the core of the

new identity for

the alliance.

06 With many

interactions of the

transformation

graphic available,

each conference

lanyard can be

made to look

unique.

07 Design Bridge’s

identity steps

away from the dry

conventions of

financial services

industry and

focuses on making

improvements for

women globally.

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