Mens_HealthUSA_December_2016

WORK, WIN,

REPEAT

Three years ago Craig Cooper got his AARP card in the

mail. For most guys, that’s a gut punch served with a side

of life sucks. Cooper laughed and shredded it. “Retiring

just when things were getting good seemed patently

absurd,” says the New Zealand–born entre preneur, now

53. Cooper, who’s worn many hats since he delivered
    milk at age 12, hit it big here in 2002 when he cofounded
    the telecom giant Boost Mobile USA. While a lot of men
    would settle into a life of palm trees and frozen drinks,
    Cooper has used his accomplishments as a launching
    pad. Now he’s also cohost of CNBC’s Adventure Capital-
    ists (a kind of Shark Tank for outdoorsy types).
    What’s kept Cooper going through successes, fail-
    ures, and near-death experiences including a coma, a
    heart infection, and even a lightning strike? Focus. He
    wants to live his healthiest, most productive life and
    meticulously designs his routine for peak performance.
    (See his book, Your New Prime: 30 Days to Better Sex,
    Eternal Strength, and a Kick-Ass Life After 40.) Here’s
    how you can draw on Cooper’s lifelong success.

No shoes, no shirt—

for Cooper, it’s

just another day

at the office.

Men at Work

20 MensHealth.com | December 2016 PHOTOGRAPHS BY KEVIN ZACHER

How serial entrepreneur Craig Cooper

sharpens his skills. By Tom Foster