Being a franchisee often means meeting the
franchisor’s business targets and following the
franchisor’s marketing strategy.
Franchisors may also be involved with site
selection and shop fitting, outlet design and
equipment purchasing, market research,
advertising and merchandising, and/or
securing finance.
If you haven’t run a business before and have
limited business experience, this involvement
may be very welcome, but depending on
the conditions of the individual franchise
agreement and your own personality, you
may feel restricted by the established business
model and the limited opportunity to operate
outside set boundaries.
“the Franchising code of
conduct, most recently
updated in 2015, sets the
groundwork for fair dealings
between franchisors and
franchisees but the onus
is still on both parties to
be willing and able to meet
their obligations under the
franchise agreement and the
code of conduct.”
- david eaton
In purchasing any business, it is imperative
to check that the figures being offered are
realistic and achievable. Most franchisors are
honest and genuine in their dealings with
franchisees, but some are not.
Sophie was a hairdresser who had
been told about a mobile hairdressing
franchise. She met the representative who
provided her with a copy of the franchise
agreement, a disclosure document and
some information about the average
earnings for the franchisees. Sophie’s
brother told her to read the disclosure
document carefully and contact some
past and present franchisees to talk
about their experiences working with
the franchisor, and to verify the earnings
information.
Too excited about the prospect of
working for herself, Sophie signed
the documentation, without speaking
to other franchisees or checking the
earnings.
Two weeks into her new business, she
realised her profitability was limited as
she had to buy all shampoo, conditioner
and colour from her franchisor at his
prescribed prices (more expensive than
her usual supplier) and she couldn’t
charge more than his price list for her
services.
She also discovered that ten former
franchisees had reported the franchisor
to the Australian Competition and
Consumer Commission for his
misleading behaviour.
try before you buy
Knowing what’s involved with franchising
before deciding which franchise to buy, or
whether the model is right for you, is a sound
course of action.
For current and potential business owners
in Western Australia, the SBdC can
provide free, independent and confidential
advice and guidance on all aspects of
buying, starting and running a franchise or
other small business. Call 13 12 49 or visit:
http://www.smallbusiness.wa.gov.au.
The Griffith University Asia-Pacific Centre
for Franchising Excellence offers a range
of free online courses on choosing and
evaluating franchises: http://www.franchise.edu.
au/home/education/for-franchisees/how-to-
choose-a-franchise-that-is-right-for-you
hAve Your sAY
http://www.7elevenfranchise.com.au
START YOUR SUCCESS STORY TODAY
FRANCHISING
LEADER OF
YOUR OWN
SUCCESS
Be the
Welcome to a world of opportunity,
brought to you by 7-Eleven, the
brand that’s world famous.
A 7-Eleven franchise is a
partnership in success.
When you buy a 7-Eleven franchise,
you buy two things. Firstly, a brand
name that’s recognised around
the world, and secondly a business
system that works, one that
provides more support than most
other franchise networks.
Contact Details
Franchise Development Managers
Brett Reading
Queensland
E-Mail: [email protected]
Mobile: 0407 877 674
Peter O’Hara
Victoria / Western Australia
E-Mail: [email protected]
Mobile: 0408 175 534
Shayne Boogaard
New South Wales
E-Mail: [email protected]
Mobile: 0418 136 156
BENEFITS OF BEING A 7-ELEVEN FRANCHISEE
Our stores are open 24/7, so we’re with you 24
hours a day, supporting you in every part of
your operation.
From setup, to training, to marketing, and
even to book-keeping, we’ll help you turn your
new business into a solid investment.
We set up shop for you and give you
full training
We take payroll admin off your hands
and help with the book-keeping
We deal with suppliers to get you the
best products
We manage the fuel
We have brands you won’t find anywhere
else
We provide advertising and promotional
support
Financials
An initial investment of between $400,000 and
$1,000,000 + is what is required to become
a 7-Eleven Franchisee, so it’s certainly a big
decision to make.
The 7-Eleven franchised business model is one
with a difference, because we tie our financial
success to the success of our Franchisees.
7-Eleven shares in the profits, so it’s in our
interest to ensure that we continually work
with you to meet the needs of your customers
to grow sales, and to grow profits.
Our gross profit split is determined
progressively, and there are other shared
income stream profits, such as commissions.